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Case study · 8 min read · November 12, 2024

How "Tazaj" lifted CSAT 22 points in two months

The full story from data to decisions: what they discovered in the first week, how they adjusted service, and the results that drove them to roll the platform across their whole chain.

FA
Faisal Al-Dossari
Founder · MicroVision

When Ahmad Al-Abdali, manager of "Tazaj" in Riyadh, reached out to us, the first conversation was about an old problem: "I know something in the evening shift bothers customers. But I do not know what."

Week one: an unexpected discovery

After just 120 sessions, the report was clear: 38% of customers mentioned "slowness" requesting the bill after dinner. Nobody was complaining directly — but the AI caught the pattern.

"We thought the problem was the food. It was the cashier."

The fix was simple: train the team to bring the bill automatically after the coffee order, instead of waiting to be asked. Within two weeks, mentions of "slowness" dropped to 8%, and CSAT rose from 71% to 93%.